Here at Nereus, we regularly work with our clients to create compelling blog content that achieves a multitude of goals; like providing important technical updates, sharing a viewpoint on industry trends, encouraging collateral downloads, and often, just increasing marketplace awareness for their product, technology, or association. As you can imagine, highly technical content can sometimes be – for a lack of a better word – boring. So, how do we create content that sizzles instead of fizzles? We have a few tricks up our sleeves…
Keep it Simple
Using too much technical jargon not only makes for confusing and complicated reading, but it can be a serious snoozer. There is a reason why so many people make jokes about reading their assembly or technical manuals to help them drift off to dreamland. If it is too technical, you will lose readers and miss an opportunity to educate your audience in a meaningful way. Keep blog content simple and use hyperlinks to point those readers who are yearning for a bit more “byte” toward any educational materials you might have featured on your website. Or, even better, invite them to contact one of your representatives to learn more.
Keep it Short
Do not pack too much into a blog post. It’s unnecessary and defeats the original purpose: drawing your audience in and offering them just enough to encourage click throughs and connections. Ideal blog posts are around 400 words long. Just enough to share some pertinent information, but not so much that you’ll lose your reader before they reach the end…which is where you place the….
Call to Action
Always, always, ALWAYS include a call to action. Whether it’s “sign up now to receive our newsletter for future updates,” “register today for X,Y,Z event,” or “contact us to learn more.” The call to action is key.
Grab Their Attention
You’re probably asking why this recommendation is last. It’s a reasonable question, but if you’ve ever written a blog post, press release, or any other content, then you’ll know that it’s difficult to identify the core of your material until it is complete. Save writing the title for the end and you’ll have better luck creating an attention grabbing headline.
If you or your organization are in the market for content development or general public relations, marketing and event services, please let us know in the comments below or contact us today!