In the fall of 2016, Nereus worked hand-in-hand with a newly-formed association to launch their website and publicly announce the organization. Along with distribution of the press release, the Nereus team targeted top tier tech industry publications and arranged and managed more than 20 press and analyst briefings, resulting in 90 articles. The team also created social media elements for the client, to amplify the announcement and increase awareness within the ecosystem. Following the … Read More →
Strengthen Client Positioning
The Nereus team was challenged when our client requested that we find a way to strengthening their already stellar positioning on the Big Stage at the Consumer Electronics Show (CES). Nereus' strategy was to highlight industry adoption by promoting product shipments and industry wins. Nereus also worked with the client to strategically release product announcements timed around the Show. The team leveraged independent testing by octoScope in a release that validated our client's chipset … Read More →
Make a Client Stand Out
Nereus was challenged to develop messaging to make a client stand out in a competitive announcement environment and launch a new technology to provide IT managers a standardized approach to the management of virtualized environments. With this launch, the client aimed to spur adoption of the technology and increase the organization's brand awareness in the virtualization marketplace. Adding to the challenge, the client intended to launch the technology in conjunction with a key industry event … Read More →
Turn a Negative Into a Positive
A Portland, OR business had received negative backlash on a local opinion blog when one of the employees responded "anonymously" to a post about the company's product. The employee's response impacted brand awareness immediately. Potential customers who had been interested in visiting the business responded online that they were now going to shun the establishment. The Nereus team came to the rescue. First, the team recommended that the business talk directly to the community, owning up to … Read More →