Using images to analyze your campaign
Visualization
As data has become more and more accessible via electronic means, it becomes important to find new ways to easily digest the overwhelming amount of information available. Recently visualizations have begun gaining popularity as a visual method to communicate large, and often hard to comprehend, data sets. Simply stated, visualizations are images, diagrams, or animations created to communicate a message. In this article, visualizations created using tools available online are highlighted.
The New York Times was the first mainstream news publication to embrace visualization via its Visualization Lab. The lab features a variety of data sets and associated visualizations created by both readers and New York Times staff. Another way of utilizing visualization can be seen here illustrating the edits made to Barack Obama's Wikipedia entry, and here -- a real-time feed of popular stories and users' activities on the social news Web site Digg.com.
As the United States conducted the 2008 presidential election, the power of visualization was demonstrated as a way to visually present messages and recurring themes. At Nereus we are now applying visualization to our clients' campaigns to discover themes, perceptions and messages playing out in the media. As electronic media continues to evolve and further segment audiences, it becomes increasingly important to find new ways to analyze and deliver information. Visualization is a promising medium that Nereus looks forward to employing for our clients, helping them use marketing communications to drive their goals and their success.
An example of the words used on the Nereus Web site, contact us if these capabilities can help your campaign.
The New York Times has embraced visualization on its Web site.