Social Media - Twitter
Twitter: Outgrowing its Usefulness?
Written by Blair Cook
Twitter has experienced shocking 900% growth during the past year; the number of new users from all walks of life is astounding. With that growth, the service is beginning to show some weaknesses. The crushing number of users has made it more difficult to use for personal interaction and decreased the engagement of any given user's connections.
So has Twitter nuked the fridge? While it's possible the service has outgrown its tech roots and is now flailing in the hands of the masses, we expect Twitter will reinvent itself. It just secured $35 million through a new round of funding, proving that Twitter is still a darling of venture capitalists even during these turbulent economic times.
At Nereus, Twitter is a way of life. Twitter helps us keep up with clients and team members on the road, track news, book meetings and meet new professional contacts. To make the most of Twitter, considering using the numerous tools that take advantage of Twitter's robust API and newfound stability. Some of our favorites are Tweetdeck, Who Should i Follow, Twitter Search, and TwittyTunes.
Many companies and brands are beginning to define themselves on Twitter and engage directly with industry influencers and consumers. More mainstream users and traditional companies are learning to harness the power of Twitter. Clay Shirky puts it best, "Here Comes Everybody."
If your company or your organization is not currently tapping creative ways to Twitter, give Nereus a call or send us a Tweet @ NereusNow; we can help devise a strategy that uses new media tools to boost your bottom-line.
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