Briefs - Team Member Spotlight

Nereus spotlight on Blair Cook, Account Executive

By Ashley McCann

Growing up on a grass seed farm and cattle ranch in the countryside of Oregon, Blair Cook has always been a hard worker. While attending Oregon State University, Blair explored the fields of political science and entrepreneurship before making his valuable mark in the communications sector and joining the Nereus team in 2007.

Blair is always in-the-know about new digital PR and marketing trends. By researching and utilizing ever-growing online tools, Blair has become Nereus' go-to expert on how to enhance client results and relationships through new media. Recently, Blair presented about visualization techniques at this year's annual PRSA & IABC Communicators Conference. His presentation, Visualization for the Modern Communicator, detailed to numerous attendees how the use of visualization techniques with respective business or clients can more effectively and efficiently portray trends and data that traditionally are not easily identifiable. Blair walked attendees through the origins of visualization, provided various visualization tools and discussed applications in a real-world environment.

Dedication to client results and effective measurement is apparent in Blair's approach to work. Always an out-of-the-box thinker, his professional goals include improving traditional communication processes and helping his clients achieve their best work possible. Blair is driven by assisting his clients through challenging situations and being a knowledgeable consultant when called upon. Personally, Blair tries to consistently push himself to new levels and operate at the highest professional standard.

In his spare time, you'll find Blair participating in one of his many hobbies including exploring Oregon's endless outdoor activities, perusing some of his favorite blogs and researching new adventurous places to travel. Contact Blair or connect with him on Twitter (@NereusNow).