Media Relations

Key questions to ask your communications pro

By Joe Saylor

Communications and media relations best practices are constantly evolving, and it can be difficult to stay on top of trends. Here are a few questions you can ask your communications professionals to make sure you are leveraging all communications tools.

  • In what, if any, social media activities should I be engaged, and how does this help achieve our communication goals?
  • Could blogging help me reach a new audience?
  • Are Podcasts effective in my market?
  • Are industry trade shows still attracting influential press and analysts?
  • How can I incorporate video into my communications activities?
  • How can I optimize my Web site to attract customers and generate leads?
  • How can I monitor or measure these new communications vehicles for effectiveness?

Asking these types of questions can help you hone in on the activities that will benefit your company or organization and communicate more effectively.