Nereus Team Members Speak at Portland's Annual Communicator's Conference
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05.08.08
Nereus team members Kim Myers and Blair Cook spoke Thursday, May 8, 2008 at the Portland Communicator's Conference, hosted by Public Relations Society of America Portland Chapter (PRSA) and Oregon Chapter International Association of Business Communicators (OCIABC). Kim led a presentation titled New Medium in the PR Mix: Viral Marketing Case Study." She discussed Nereus' collaboration with the USB Implementers Forum to deliver an integrated marketing campaign called "FranksCubicle.com. She used great visuals, including a tour through Frank's Cubicle, to explain the social media and online marketing techniques that made the campaign a success. A key message from Nereus was the value of client relationships when proposing new marketing mediums, and the impact viral and online marketing can have on delivering a high ROI.
Following the presentation, there was a Roundtable discussion regarding Social Media best practices. Nereus walked the audience through different social media tools and showcased how these tools can be used to stay connected with various industries and social communities. Nereus team members showed how their interactions with social media influence their day-to-day strategic thinking.
The discussion was very integrated with audience members asking questions and sharing their own best practices.
Both sessions had high attendance and were received well by conference attendees. Nereus and Frank's Cubicle soon became local buzz words.