Performance Technologies, Inc. Case Study
Nereus Team Dives in Mid-stream on Product Launch
Challenge:
Performance Technologies, Inc. (PTI) is a global supplier of advanced network communications and control solutions to end users, application developers, and original equipment manufacturers that serve mission critical telecommunications as well as aerospace and defense markets.
Only six weeks before a major tradeshow, PTI%u2019s PR manager resigned and the company needed help to launch new products and solutions at the show. With such a short turnaround time, PTI wanted to work with a firm that could ramp up quickly on their technology as well as a firm that already had established relationships with leading embedded press and analysts. PTI turned to Nereus to manage its three announcements at the show.
Solution:
Nereus quickly got up to speed on PTI's technology, provided strategic advice around the announcements and helped refine key messages and press collateral. The team also secured pre-briefings with analysts to gain third-party endorsement for the company's solutions. Through a blitzkrieg of intriguing e-mails and solid phone pitching, Nereus leveraged its relationship with industry insiders and worked overtime to secure press and analyst briefings during the show.
Results:
Nereus delivered within the short timeline, exceeding the client's expectations by securing twenty-two briefings for the announcements. The briefings led to positive press coverage that included key message pick-up and supported PTI's overall positioning.
"When my PR person resigned six weeks prior to a significant product launch, I needed to formulate a quick contingency plan. I turned to Nereus and within just days the team understood my needs and was able to help Performance Technologies continue the launch with no issues whatsoever. Nereus was outstanding in helping us develop collateral and clarify our messaging, and was relentless in ensuring that we met our goals for scheduled press briefings. Thanks for a job well done."
Ed Bizari
VP of Marketing and Sales
Performance Technologies
