Nereus team members Kim Myers and Blair Cook spoke Thursday, May 8, 2008 at the Portland Communicator's Conference, hosted by Public Relations Society of America Portland Chapter (PRSA) and Oregon Chapter International Association of Business Communicators (OCIABC). Kim led a presentation titled "New Medium in the PR Mix: Viral Marketing Case Study." She discussed Nereus' collaboration with the USB Implementers Forum to deliver an integrated marketing campaign called
FranksCubicle.com. She used great visuals, including a tour through Frank's Cubicle, to explain the social media and online marketing techniques that made the campaign a success. A key message from Nereus was the value of client relationships when proposing new marketing mediums, and the impact viral and online marketing can have on delivering a high ROI.

Following the presentation, there was a Roundtable discussion regarding Social Media best practices. Nereus walked the audience through different social media tools and showcased how these tools can be used to stay connected with various industries and social communities. Nereus team members showed how their interactions with social media influence their day-to-day strategic thinking.

The discussion was very integrated with audience members asking questions and sharing their own best practices.

Both sessions had high attendance and were received well by conference attendees. Nereus and Frank's Cubicle soon became local buzz words.

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Recently launched Nereus represents four of the world's leading consumer-focused organizations at the electronics industry's biggest trade show

LAS VEGAS - At the 2008 International Consumer Electronics Show (CES), Nereus announced today its representation of four industry-leading clients, including the Digital Living Network Alliance (DLNA), the WiMedia Alliance, the USB Implementers Forum (USB-IF) and the High-Definition Audio-Video Network Alliance (HANA). These organizations play a pivotal role in helping to define and implement key industry specifications that make computing, telecommunications, and home entertainment products more capable and easier for consumers to use than ever before.

Based in Beaverton, Ore., Nereus is an award-winning firm, collaborating with clients as a global strategic partner to advance ideas that transform the world through marketing communications services. Nereus currently works with 13 influential technology standards-setting organizations. Nereus' parent company, VTM, Inc., represents nearly 40 similar technical organizations.

At CES this week, the Nereus team can be found:
- Coordinating visits from media and analysts in the DLNA luxury motor home parked in front of the Las Vegas Convention Center. Journalists from around the world will see the latest technology from DLNA members in this RV that represents a veritable rolling living room of connectivity and high-tech gadgetry. DLNA's vision is to enable wired and wireless interoperable networks where digital content such as photos, music and videos can be seamlessly shared through consumer electronics, personal computers and mobile devices in and beyond the home.

- Managing media relations and advertising for the USB-IF at their TechZone, which includes leading companies demonstrating brand-new Wireless USB connectivity. All signs point to USB in Las Vegas, where the world's most prolific personal computing interface is featured on CES buses driving all over the city. This ad campaign aims to direct more foot traffic to the USB TechZone, where attendees will see Wireless USB in action.

- Hosting more than 75 press and analysts at a reception for HANA, where attendees will learn the latest in High-Def AV networking.

- Facilitating media and analyst interviews at the WiMedia TechZone, which includes 15 members of the organization showcasing their latest advancements in ultra-wideband technology.

Eight Nereus representatives are on the ground at CES providing client support, primarily through arranging and conducting meetings with more than 150 editors and analysts. During these briefings, clients will demonstrate new technologies and the products that use cutting edge innovations, giving journalists, analysts and other attendees an early look at the new services and capabilities coming soon to the market. Organizations with which Nereus clients will be meeting include:
- BBC News
- ABC News
- MSNBC
- PC Magazine, PCWorld, ComputerWorld and many other industry trade publications
- Analyst firms like IDC and Gartner Group

Eurocom Worldwide has accepted a membership application from Nereus, a full spectrum strategic public relations and integrated communications agency that provides clients with global reach from its headquarters in Portland, Oregon, USA.

Nereus is Eurocom Worldwide's third member agency in the USA, adding to the long-standing memberships of Ripple Effect Communications and Waggener Edstrom.

Nereus' parent company, VTM Inc., is a 12-year-old, 85-person company that provides association management, events management and engineering services to technology industry consortia worldwide.

Nereus was recently formed as a dedicated Public Relations and marketing communications service unit of VTM Inc. The company is set to build on VTM's many relations across industries and markets. With its international outlook, Nereus is well suited to the nature of Eurocom Worldwide's operations.

The name Nereus refers to Greek mythology, where Nereus is a Titan, the eldest son of Pontus and Gaia, the Sea and the Earth. Known as "truthful Nereus" because he tells no lies and always knows what is right, this Titan possesses the power of forethought. Very suitable for a Public Relations agency!

VTM's Bill Warner, vice president and senior consultant for strategic communications, spoke May 18, 2007 at the PRSA North Pacific Conference in San Francisco. Bill shared the stage with executive VP David McCulloch from Text 100, another global PR firm. The two coordinated their presentations on "Working in the Global Village and Avoiding Cultural Faux Pas." Bill drew upon VTM's international experience and presented the VTM PR agency structure as a centralized model, running everything from one main location. David presented Text 100 as a distributed-model agency, operating from different countries.

Approximately 70 people attended the presentation, which was well received by the crowd. Following his presentation, Bill spoke with several senior PR practitioners to answer individual questions.
Bill Warner directs VTM's strategic communications practice. He has 30 years of experience in strategic communications and marketing, and has provided communications and crisis management counsel to a wide range of clients - from high-technology companies to nonprofit organizations. He holds a Ph.D. in English from the University of the Pacific in Stockton, California.

VTM PR received three Spotlight Awards at the annual PRSA Spotlight Awards Ceremony held November 2, 2006. All three entries from VTM received recognition within their category, including honors in Reputation and Brand Management, Business to Business programs and campaigns, and Press and Media Kit tactics.

PR Director Lisa Sherwin and Account Executive Kim Miller received a Spotlight Award for their work in Reputation and Brand Management on behalf of the USB-IF. This six-month campaign to neutralize a perceived competitive threat exemplified how VTM PR's efforts helped change the perceptions of the market. VTM PR worked with the USB-IF to deliver an extensive media outreach campaign. This included one-on-one briefings with key press and analysts, articles demonstrating the successful promotion of Certified Wireless USB and supporting analyst quotes.

VTM's second Spotlight Award recognized the efforts of Account Manager Lori Zielinski and Account Executive Kim Miller in the Business to Business campaigns category. VTM PR overcame logistical challenges and worked with global decision makers to plan and execute a successful client launch event for the High-Definition Audio-Video Network Alliance. Despite constant changes and a short timeframe, the event exceeded client expectations and campaign objectives.

VTM PR also received an Award of Excellence for the innovative work of Lisa Sherwin and Heather Ailara. The duo created a unique press kit targeted to reach the audience of CES Unveiled, a press-only event held before the International Consumer Electronics Show. VTM PR's one-page handout with a business card sized CD provided all traditional press kit materials without the bulky, content-heavy folders the press are accustomed to.

The Public Relations Society of America (PRSA) is a national organization focused on professional development and networking for PR professionals. Spotlight Awards are bestowed yearly upon public relations professionals by their peers to recognize exceptional PR efforts in the local Portland PRSA Chapter.

VTM hosted more than 100 clients, vendors, and community members for an Open House event the evening of September 14 at the new company headquarters in Beaverton. Visitors were given tours of the new facility, showcasing the increase in work space for the growing number of employees. VTM moved into the 28,500 square-foot building in late March.

The new building not only houses nearly 80 VTM employees, but also serves as the headquarters for nearly 40 of the most successful technology organizations in the world. In fact, every single computing system (meaning every notebook, desktop, and server) shipped worldwide today contains at least two or three of the technologies we manage. One of the most recognizable of these technologies is the USB standard. VTM is responsible for implementing the marketing and compliance programs of USB and many other technologies.

Throughout the evening, clients and other guests mingled with VTM employees while the Dennis Costi Trio played jazz in the background. VTM's clients come from a wide range of backgrounds, representing technologies, consumer electronics, computing, financial services, healthcare, alternative energy, telecom, education, interior design, commercial and residential real estate, and more. All of the attendees enjoyed delicious appetizers and wine from Food in Bloom caterers.