Briefs

Nereus Wins Three Industry Awards


Nereus was recognized with three industry awards presented by the Public Relations Society of America (PRSA) Portland Metro Chapter at a reception held November 4, 2009. The Nereus team won a prestigious Spotlight Award along with two Awards of Merit for its public relations campaigns and communication initiatives.

A Spotlight Award winner in the creative tactic category, Nereus was recognized for its work on the Virtualization Management Initiative (VMAN) with client Distributed Management Task Force (DMTF). The campaign aimed to bring awareness to DMTF's new initiative during the industry tradeshow, VMworld. To accomplish this goal, Nereus uniquely branded VMAN to differentiate it from other DMTF technologies and initiatives. Nereus derived a tactic that played on the ''VMAN'' acronym for the initiative to create a superhero mascot, ''V-Man'' that personified the technology.

Two other Nereus projects were selected as 2009 Award of Merit recipients during the recognition ceremony. Again, recognized for work with client DMTF, Nereus received an industry nod in the media/blogger relations tactic category for its introduction of a cloud computing task force into the marketplace. In just over three weeks, Nereus educated itself on the cloud computing market and developed and executed a PR plan that garnered 38 unique article placements in top industry publications including the Wall Street Journal, Network World and Computerworld.

In the public relations campaign category marketing business to business, Nereus was recognized for its public launch of the Wireless Gigabit Alliance (WiGig Alliance). Nereus partnered with the WiGig Alliance to successfully position the association as the leading industry organization for hi-speed wireless communications, garnering 77 unique article placements and 159 total published articles.

Congratulations to the Nereus team for award-winning work on behalf of its clients. Contact us today to talk about how Nereus can deliver award-winning work for you.