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Northwest Strategic Communications Firm Makes Big Waves in the Desert

01.09.08
Recently launched Nereus represents four of the world's leading consumer-focused organizations at the electronics industry's biggest trade show

LAS VEGAS - At the 2008 International Consumer Electronics Show (CES), Nereus announced today its representation of four industry-leading clients, including the Digital Living Network Alliance (DLNA), the WiMedia Alliance, the USB Implementers Forum (USB-IF) and the High-Definition Audio-Video Network Alliance (HANA). These organizations play a pivotal role in helping to define and implement key industry specifications that make computing, telecommunications, and home entertainment products more capable and easier for consumers to use than ever before.

Based in Beaverton, Ore., Nereus is an award-winning firm, collaborating with clients as a global strategic partner to advance ideas that transform the world through marketing communications services. Nereus currently works with 13 influential technology standards-setting organizations. Nereus' parent company, VTM, Inc., represents nearly 40 similar technical organizations.

At CES this week, the Nereus team can be found:
- Coordinating visits from media and analysts in the DLNA luxury motor home parked in front of the Las Vegas Convention Center. Journalists from around the world will see the latest technology from DLNA members in this RV that represents a veritable rolling living room of connectivity and high-tech gadgetry. DLNA's vision is to enable wired and wireless interoperable networks where digital content such as photos, music and videos can be seamlessly shared through consumer electronics, personal computers and mobile devices in and beyond the home.

- Managing media relations and advertising for the USB-IF at their TechZone, which includes leading companies demonstrating brand-new Wireless USB connectivity. All signs point to USB in Las Vegas, where the world's most prolific personal computing interface is featured on CES buses driving all over the city. This ad campaign aims to direct more foot traffic to the USB TechZone, where attendees will see Wireless USB in action.

- Hosting more than 75 press and analysts at a reception for HANA, where attendees will learn the latest in High-Def AV networking.

- Facilitating media and analyst interviews at the WiMedia TechZone, which includes 15 members of the organization showcasing their latest advancements in ultra-wideband technology.

Eight Nereus representatives are on the ground at CES providing client support, primarily through arranging and conducting meetings with more than 150 editors and analysts. During these briefings, clients will demonstrate new technologies and the products that use cutting edge innovations, giving journalists, analysts and other attendees an early look at the new services and capabilities coming soon to the market. Organizations with which Nereus clients will be meeting include:

  • BBC News
  • ABC News
  • MSNBC
  • PC Magazine, PCWorld, ComputerWorld and many other industry trade publications
  • Analyst firms like IDC and Gartner Group