Nereus Q4 2008 Newsletter
Another year is coming to a close. This quarter, we offer tips and tricks for CES, highlight our parent company, look onward with our New Year's resolutions, provide advice for developing a new Web site, list some of our favorite tech gadgets, discuss visualization tools and highlight Nereus team member Ray Berardinelli.
CES Dos and Dont's
For many people, the International Consumer Electronics Show (CES) in Las Vegas is the largest tradeshow they attend each year. Whether you're a seasoned veteran or a tradeshow rookie, this annual extravaganza can be a daunting experience. View our tips for a successful CES.
Trendy Consumer Electronics
Need to shop for someone who loves tech gadgets this year? Or maybe it's time to reward yourself with something you have been eyeing at the electronics store. Either way, there are lots of cool items to choose from. Here at Nereus, our tech junkies keep an eye out for the latest trends in consumer electronics. Take a look at a few of our favorites.
Developing a New Web Site
A new Web site or Web site overhaul can be a daunting process. Your site, after all, is your company's face to the online world. The Internet offers limitless potential, so it's important to approach Web design with the same strategic focus you place on every other aspect of your business. View the steps that might help you develop a framework to tackle this important part of your marketing mix.
Visualization: Using images to analyze your campaign
As data has become more and more accessible via electronic means, it becomes important to find new ways to easily digest the overwhelming amount of information available. Recently visualizations have begun gaining popularity as a visual method to communicate large, and often hard to comprehend, data sets. Simply stated, visualizations are images, diagrams, or animations created to communicate a message. In this article, visualizations created using tools available online are highlighted.
VTM Group: The Proud Parent of Nereus
Nereus is a proud VTM company. VTM is a $10 million-plus global marketing, communications and consulting firm serving many of the world's most influential and successful technology alliances and industry associations. Read more about the services that the VTM Group of companies offers in addition to Nereus' strategic marketing communications and public relations.
New Year's Resolutions
As the New Year approaches, we are excited about the opportunity to continue to do great work for our clients. We resolve to do our best to exceed expectations. Take a look at the resolutions of the Nereus team members.
Nereus interactive Web site campaign wins PRSA Award
Nereus received an Award of Excellence at the annual Spotlight Awards ceremony for the Portland Metro Chapter of the Public Relations Society of America, held in October. The team received the award for USB's Frank's Cubicle campaign in the Integrated Marketing Communications Campaign category.
Frank's Cubicle is designed to promote the USB brand to young adults. The interactive Web site attracts attention from the target audience by enabling visitors to select from an array of USB devices on Frank's office desk and watch him interact with them. The online media campaign engaged a hard to reach demographic and delivered an effective return on investment for Nereus' client, the USB Implementers Forum.