Nereus Q3 2009 Newsletter
Message from the President
By Lori Zielinski
My life's tragedy: I LOVE sports but was born with not a single pinkie's worth of athletic ability. I believe in hard work and never say die and all the rest, but sometimes a positive attitude is just no substitute for hand-eye coordination. So why do I still LOVE sports?
Read more about Lori Zielinski's view on the Nereus team or watch her video biography.
Social media: Is it for you?
By Cameron Nichols
Today, social media is putting businesses, customers and potential customers in direct, real-time contact with one another at an unprecedented rate. Social media is more than just a trend; it is one of the ways that we do business. Many organizations have already joined the rush. Is your company taking advantage of these powerful tools? And more importantly, should they be? Continue reading to find out.
Relationships 101: How to build a long lasting relationship with the media
By Rachel Shaver
You've launched your press release and have been on the phone with editors and analysts for days on end. The ink has dried, the dust has settled and you're happy with the results. Now what? Here are some tips for building long lasting relationships with the media.
''B2B PR in a Global Media Landscape'' - a Eurocom thought paper
By Mary Slonske
How is global PR strategy shifting in a connected world? How are global B2B communications campaigns being run today, and what will be different tomorrow? How does B2B media relations differentiate across cultures and regions?
These are a few of the questions that are addressed in a new thought paper, ''Business-to-Business PR in a Global Media Landscape,'' from Eurocom Worldwide.
Click here to download the thought paper and learn more about Eurocom Worldwide.
Tradeshow ROI
By Ann Jansen
In today's economy, you need to make sure you're getting maximum ROI on your tradeshow activities. Even in today's increasingly ''virtual world'' of online events, tradeshows can still provide excellent venues for building and strengthening relationships. These events offer an ideal locale for face-to-face meetings with everyone from customers, key prospects, partners and suppliers to industry press and analysts.
In addition to power networking, tradeshows provide a valuable opportunity to monitor the latest trends and the competition. Discover some alternatives to the traditional ''big booth.''
SEO and SEM best practices
An interview with Nereus strategic partner Corrie Herman, Mad Fish SEO
Corrie Herman is the communications director and co-owner of Mad Fish SEO, where she develops, manages and monitors all client campaigns. When Corrie started with Mad Fish in May 2007, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) were just getting their legs. Corrie offers insight into SEO and SEM best practices.
Team member spotlight - Joe Saylor
By Phyllis Rambo
Joe Saylor is a native Oregonian who grew up on a ranch in the small town of Echo, Oregon. He enjoys the wide variety of climates and environments that Oregon has to offer, but loves the sun and warmth in Palm Springs and Hawaii. Learn about the big change in Joe's life this year.
