Nereus Q1 2009 Newsletter
Message from the President
A Message from Lisa Sherwin
This message from the president addresses the companies goals for 2009 and reaches out to readers through a personal message. Read what Lisa has to say about what Nereus can do for you.
How to Provide Effective Media Relations
Written by Joe Saylor
Effective media relations is part art and part science. The "art" is in knowing how to creatively engage members of the press who are increasingly bombarded with information. The "science" is in identifying the key influencers in a particular industry and then targeting those groups or individuals through various outlets.
Learn five tips on providing effective media relations.
How to Make the Most of Online Communities
Written by Rachel Shaver and Cameron Nichols
Social media is skyrocketing in popularity and changing the world of public relations. Online communities like Facebook, Twitter and LinkedIn are used for more than just catching up with long-lost friends. If you want to build an online personality for your brand, stay on top of the latest industry news, see what the hot topics are, connect with influential people or even choose the best route to drive home, you need to be connected. Read what Nereus suggests for online communities.
Twitter: Outgrowing its Usefulness?
Written by Blair Cook
Twitter has experienced shocking 900% growth during the past year; the number of new users from all walks of life is astounding. With that growth, the service is beginning to show some weaknesses. Nereus weighs in on where Twitter is heading.
Get the Best ROI from your Event
Written by Sara Belkowitz
As part of an overall integrated campaign, a successful event presents an opportunity to engage your target audience and translate a brand into a tangible experience. However, the return on investment (ROI) is not always easy to define. What does Nereus suggest as key elements for an event? Read more to find out.
How Smart of an Energy Consumer are You? Google Wants to Let You Know
Jesse Berst, Executive Editor of the Smart Grid Newsletter, recently talked with executives at Google, who want to empower homeowners to monitor their power usage via the Internet. Nereus has the full article now!
Team Member Spotlight - Lori Zielinski
Written by Mary Slonske
Lori Zielinski has been a proactive Nereus team member for more than five years. As general manager, Lori manages the team and the company's bottom line, in addition to leading client accounts. Read more about Lori here.
Nereus President Lisa Sherwin invites you to check out the latest issue of the Nereus Newsletter.
