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Nereus Online Media Campaign Wins Bronze Beacon Award
08.25.08
Nereus has won an award from the Oregon/Columbia chapter of the International Association of Business Communicators. Nereus received the award for its "Frank's Cubicle" entry, which received recognition in the External Web Marketing Communication category.
The client, USB-IF, was looking for a successful and cost-effective tactic to reach a young adult audience with disposable income and an interest in technology.
Nereus stepped in with an online solution that leveraged its knowledge of online media and social networks. The Nereus team dreamed up FranksCubicle.com, an interactive Web site. The Web site allows visitors to choose a USB device on Frank's desk and watch him interact with it. The team used social and viral online tools, such as MySpace and YouTube, to promote the Web site in addition to online advertising and eBlasts.
Frank's Cubicle was a success, with 120,000 unique visitors to the site and more than one million page views. The site lives on today without agency interaction, and proves to be a cost-effective and attention-grabbing way to promote USB technology. By meeting client objectives through a new strategy, Nereus executed a successful campaign.
OCIABC is an organization that provides networking opportunities and resources for communications professionals across the Northwest. The 2008 Bronze Beacon Awards event, "The Power of Communication," benefited the Oregon Trail Chapter of the American Red Cross.