GoAhead Software Case Study
Orchestrating a Successful Product Launch on a Short Timeline
Client and Challenge:
GoAhead Software is the worldwide leader in open standards-based high availability and management middleware for carrier-grade and mission-critical systems for which downtime is unacceptable.
GoAhead Software was preparing to launch a new high availability and systems management middleware product and turned to Nereus to orchestrate the product introduction eight weeks before a major tradeshow. The client relied on Nereus' technology expertise and strong relationships with key editors and analysts to position the new product in the vital telecomm and defense market sectors.
Execution:
Nereus worked closely with GoAhead Software to manage the entire product launch by:
- Planning and facilitating a two-city press tour to influence industry analysts and editors
- Distributing a press release to generate buzz and secure coverage during the event
- Promoting a product unveiling in conjunction with a cocktail reception
- Managing development of collateral and promotional materials
- Driving attendance to the event through e-mail invitations and follow-up phone calls
Results:
With only eight weeks of preparation, Nereus' efforts to promote the cocktail reception resulted in more than 68 RSVPs and a standing-room-only crowd. Additionally, the press tour generated 20 news items. These results reinforced GoAhead Software's position as the worldwide leader in its field.
