Product Marketing
Nereus Steps in Last Minute to Help Software Company Promote New Middleware Products
Challenge: Overcoming a Tight Timeline to Launch New Product
GoAhead Software is the worldwide leader in open standards-based high availability and management middleware for carrier-grade and mission-critical systems for which downtime is unacceptable.
GoAhead Software was preparing to launch a new high availability and systems management middleware product and turned to Nereus to orchestrate the product introduction eight weeks before a major tradeshow. The client relied on our technology expertise and strong relationships with key editors and analysts to position the new product in the vital telecomm and defense market sectors.
Solution: Nereus Leverages Media Relationships and Technology Expertise to Execute Launch
Nereus worked closely with GoAhead Software to manage the entire product launch by:
- Planning and facilitating a two-city press tour to influence industry analysts and editors
- Distributing a press release to generate buzz and secure coverage during the event
- Promoting a product unveiling in conjunction with a cocktail reception
- Managing development of collateral and promotional materials
- Driving attendance to the event through e-mail invitations and follow-up phone calls
Results: GoAhead's Launch Exceeds Expectations
With only eight weeks of preparation, Nereus' efforts to promote the cocktail reception resulted in more than 68 RSVPs and a standing-room-only crowd. Additionally, the press tour generated 20 news items. These results reinforced GoAhead Software's position as the worldwide leader in its field.
