As an Account Executive at Nereus, Kelsey capitalizes on her ability to authentically translate a brand’s core mission and technical product information into compelling, and universally relatable messaging. She has spent the last five years in PR and marketing, creating and implementing brand strategies that are designed to ensure growth not only for the next few quarters, but also to build sturdy foundations they can rest on for the next 10 years and beyond. She’s savvy at managing and … Read More →
Meet the Nereus team – 20 Questions with Matt Baxter
Account Executive Matt Baxter joined the Nereus team in 2017. He lives in Beaverton with his wife, three kids and a large dog. A geek at heart, he’s been involved in tech PR for several centuries (in tech years). Read on to learn more about him. 1. What brought you to public relations in the first place? As a communications person, it’s always satisfying to see your messages shape the dialogue, so it was that challenge that really drew me in. That, and the fact I really don’t like … Read More →
Guten Tag from Hannover Messe!
Nereus Account Manager Rachael Watson shares her experience at the world’s largest industry trade fair Working at Nereus frequently means traveling for client support at events, trade shows, meetings, and various other activities. Often, that travel takes us out of the States and to some interesting places. I was just in Hannover, Germany for Hannover Messe, and not only were the people and the city delightful, but there was so much to see at the event that it was nearly … Read More →
Change of Character: Is less brevity on Twitter good for PR?
By the Nereus PR Team It’s been a few months since Twitter gave us all more room to say what we needed(?) to say. Naturally we have been curious about what impact Twitter’s newfound generosity has had on our clients’ thinking and on how we do PR. So we asked the Nereus team to share their experience so far and what they think it has meant for the industry, clients, and for themselves. In 280 characters or less, #OfCourse. What do you think Twitter’s increase in characters means … Read More →
From scandal to space rockets and robots; here are the top tech news stories of 2018 (so far)
By Kevin Gaboury and Joe Balich If the first three months are any indication, 2018 is shaping up to be an interesting year for technology. It may be more appropriate to refer to it as the Year of the Robotic Dog, as we’ve seen tech advancements in robotics and self-landing rockets, as well as the continued drama surrounding Facebook and Uber. The following is a recap of some tech stories that have caught the Nereus team’s attention so far this year: SpaceX aims for the stars SpaceX … Read More →
Should Uber Tread Lightly?
By Matt Baxter This month brought up an interesting PR situation for ridesharing company Uber. After a weekend of negative coverage resulting from an MIT report, Uber CEO Dara Khosrowshahi took a swipe at MIT and pushed back with Uber’s own analysis of the data with the following tweet: This type of issue is relatively common in the field of public relations (although not always to this extreme) and – when the occasion arises – it is important to offer sound counsel to your … Read More →
Beware Boring Blogs
By Rachael Watson Here at Nereus, we regularly work with our clients to create compelling blog content that achieves a multitude of goals; like providing important technical updates, sharing a viewpoint on industry trends, encouraging collateral downloads, and often, just increasing marketplace awareness for their product, technology, or association. As you can imagine, highly technical content can sometimes be – for a lack of a better word – boring. So, how do we create content that sizzles … Read More →
June News Recap – The Future is Now
By Meghan Zea and Allison Barry Our team is always reading about the “next big thing” in technology - whether it be the next iPhone, hover boards or online orders that provide a bit of instant gratification with doorstep delivery via drone. The future of technology that was once only conceivable in Sci-Fi movies seems to be approaching at warp speed. For our June news rundown, we collected the most futurist tech news from the last month, providing a glimpse of what the future may hold. … Read More →
Fyre Drill: When a High-Profile Event Becomes a PR Nightmare
By Allison Barry By now you have probably heard about the 1,000s of millennials that were duped by popular 2000s rapper, Ja Rule, into paying between $1,000 to $100,000 to be stranded on a tropical island with a staff woefully underprepared to host a “festival.” If you somehow managed to avoid the social media firestorm – pun intended – you can catch up on all the drama here. In hindsight, the potential pitfalls and red flags indicating an impending disaster are pretty evident. As PR … Read More →
March 2017 – News Recap
By Allison Barry March was another busy month in tech and PR. The spring season has sprung, and along with it, so have the amazing and, at times shocking, stories of 2017. The Nereus team took on Mobile World Congress in Barcelona at the beginning of the month, the US senate voted to allow ISPs to sell your browser history, Elon Musk wants to connect the human brain to computers, scientists are using rocket ship software to save bats, and if you have ever been to the DMW, your face is … Read More →