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Nereus News - Q2 2008 newsletter

Tue, May 20th 2008

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Nereus Members Kim Myers and Blair Cook Speak at Portland’s Annual Communicator’s Conference

Tue, May 8th 2007

Nereus’ Kim Myers and Blair Cook spoke Thursday, May 8, 2008 at the Portland Communicator’s Conference, hosted by Public Relations Society of America Portland Chapter (PRSA) and Oregon Chapter International Association of Business Communicators (OCIABC). Kim led a presentation titled “A New Medium in the PR Mix: Viral Marketing Case Study.” She discussed Nereus’ collaboration with the USB Implementers Forum to deliver an integrated marketing campaign called FranksCubicle.com. Kim used great visuals, including a tour through Frank’s Cube, to explain the social media and online marketing techniques that made the campaign a success. A key message Kim delivered was the value of client relationships when proposing new marketing mediums, and the impact viral and online marketing can have on delivering a high ROI.

Following her presentation, Kim joined Blair Cook for a Roundtable discussion regarding Social Media best practices. Blair and Kim walked the audience through different social media tools and showcased how these tools can be used to stay connected with various industries and social communities. The dynamic duo showed how their interactions with social media influence their day-to-day strategic thinking.

The discussion was very integrated with audience members asking questions and sharing their own best practices.

Both sessions had high attendance and were received well by conference attendees. Kim, Blair and Frank’s Cubicle, soon became local buzz words.

Kim Myers is a Senior Account Executive at Nereus. Kim has worked on a number of award-winning campaigns and managed PR efforts for several multi-million dollar organizations.

Blair Cook, an Associate Account Executive at Nereus, has used his ability to stay connected to support clients such as MMCA and the USB Implementers Forum; he is motivated to be “in the know.”

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